Doubt newspapers are in trouble?

Here's a pair of posts on subscribing to the New York Times from sportsjournalists.com that make it clear that even media professionals are doing things the "new" way:

How many of you do? It just seems like the right thing to do if you're in this business - or like to be a well-informed American. So I'm seriously considering it. I wish the Washington Post delivered nationally, too.

Why do you need to subscribe when you can get it free on line?