Friday, March 9, 2007

Nothing drives ticket sales like a freak of nature.

Slate.com's Josh Levin on Sun Ming Ming, the ABA's 7-foot-8 main attraction.

Sun Ming Ming's Nighthawks debut, which attracted a standing-room-only crowd, proved that even the ABA can't screw up the King Kong marketing strategy. Nothing drives ticket sales like a freak of nature.


How long before he's in the NBA? Uh ... probably a while.

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